We make personal growth
achievable
A lifetime of wellbeing doesn’t happen overnight. At Blume, we’re with you every step of the way. We believe that everyone deserves to thrive.
We make personal growth
achievable
A lifetime of wellbeing doesn’t happen overnight. At Blume, we’re with you every step of the way. We believe that everyone deserves to thrive.
Our Story
Like so many of our customers, our founder Katja Ratcliffe knows what it feels like to struggle through challenges that life throws at us. Dedication to self-development and a commitment to making the world a better place, fuelled her responsibility to support mental health. She founded Blume in 2022, making personal growth accessible and achievable to everyone.
Our Story
Like so many of our customers, our founder Katja Ratcliffe knows what it feels like to struggle through challenges that life throws at us. Dedication to self-development and a commitment to making the world a better place, fuelled her responsibility to support mental health. She founded Blume in 2022, making personal growth accessible and achievable to everyone.
Our Values
Accessible
Everyone should have access to tools and support for personal growth.
Achievable
With the right guidance, reaching your goals doesn’t have to be hard.
Active
It takes consistent, small actions every day to create the change you want to see.
Meet our team
Katja
Founder
Julia
Brand & Design
Shimei
Social Media
Jaco
Finance & Sales
Pippa
Team Mascot
What our customers say
“After just reading one card, I’m already struck by how thought-provoking and beautifully designed this pack is—it’s stayed with me in the best way. I can’t wait to explore more.”
Maritsa
Maritsa
“This process has not only improved my journaling skills but also helped me build lasting positive habits that have truly transformed my life. I wholeheartedly recommend it – 10/10”
Niall Elassi
Nial Elassi
“The Self-Love Habit Pack has been a game changer for me, especially in helping me connect with my inner critic. It has allowed me to observe and engage with it in a healthier, more constructive way.”
Jodie
Jodie
“Such a beautiful deck & daily practices, absolutely love it! 🤍”
Roxanne
Roxanne
“I’ve learnt so much about myself, thank you!”
Xander
Xander
What if showing up just a little better every day could change the world?
It might sound small, but small actions don’t just stay small. They add up. They compound. And, like ripples in a pond, they create a force that spreads far beyond you.
What if showing up just a little better every day could change the world?
It might sound small, but small actions don’t just stay small. They add up. They compound. And, like ripples in a pond, they create a force that spreads far beyond you.